The productivity of a startup is primary a function of its ability to effectively monitor and appropriately adjust its business plan in response to market conditions. This can be broken down to four separate but highly interlinked processes that a start-up that wants to succeed must focus its energies on.


Sourcing, securing, allocating, assembling, managing, and scaling Human and Material Resources into Business Capabilities.


Discovering, creating, and transforming Ideas and Technologies into useful, valuable, and reproducible Products and Services.


Discovering, defining, and transforming realized or unrealized Needs and Problems into Customers and Markets.


The managing of inflows and outflows of capital to transform Sweat Equity and Cash into Sustainable Profits.