The productivity of a startup is primary a function of its ability to effectively monitor and appropriately adjust its business plan in response to market conditions. This can be broken down to four separate but highly interlinked processes that a start-up that wants to succeed must focus its energies on.

Organization

Sourcing, securing, allocating, assembling, managing, and scaling Human and Material Resources into Business Capabilities.

Productization

Discovering, creating, and transforming Ideas and Technologies into useful, valuable, and reproducible Products and Services.

Commercialization

Discovering, defining, and transforming realized or unrealized Needs and Problems into Customers and Markets.

Capitalization

The managing of inflows and outflows of capital to transform Sweat Equity and Cash into Sustainable Profits.

  • The struggle is where greatness comes from.

    Ben Horowitz

  • Done is better than perfect.

    Sheryl Sandberg

  • Everyone has a plan until they get punched in the mouth.

    Mike Tyson

  • Don’t wait for the proverbial apple to fall on your head. Go out in the world and seek experiences that will spark creative thinking.

    Tim Brown

  • If we all did the things we are really capable of doing, we would literally astound ourselves…

    Thomas Edison